Rareism plans to open 100 new shops in two years

Womenswear model Rareism plans to open 100 brick-and-mortar shops within the coming two years to succeed in extra buyers throughout India. The model additionally plans to increase its product providing to foray into footwear and equipment.

“We’re proud to be a homegrown model in ladies’s western trend, and with constant innovation and energy, the plan is to grow to be one of many leaders on this area of interest throughout India,” stated Rareism’s founder Akshika Poddar, ET Retail reported.

Rareism presently counts 30 unique model shops following the opening of its thirtieth India retailer in Hyderabad lately. The model plans to proceed to look to huge cities for brick-and-mortar enlargement in addition to foray into Tier 2 cities to cater to the rising non-metro demand for branded attire and western put on.

Rareism lately launched its summer time assortment ‘Summer season O’Clock’ which is a resort type medley of breezy attire and botanical prints, the model introduced on Fb. Rareism additionally has a menswear line and shortly plans to launch footwear and trend equipment to supply a complete wardrobe answer.

Akshika Poddar launched Rareism in 2016 as a subsidiary of Radhamani Textiles. The model reported 2.5 fold development within the 2023 monetary 12 months and expects to see an identical development fee shifting ahead.

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