The Shirt Dandy launches in Austria, deepens AI partnership with Tailoor
The Shirt Dandy has launched within the Austrian market with German language capabilities and a small studio. The model has additionally deepened its partnership with Tailoor, the software program arm of Successori Reda S.p.A, to reinforce its synthetic intelligence capabilities within the Indian market.
Screenshot from The Shirt Dandy’s web site – The Shirt Dandy
“The synthetic intelligence will then tackle the position of a private advisor, making suggestions primarily based on the shopper’s questions and desires,” mentioned The Shirt Dandy’s founder Thomas Hebenstreit in a press launch. “For us, that is one other necessary step in our efforts to supply our prospects a completely complete purchasing expertise and to place ourselves as an innovation chief in India over the following few years.”
The Shirt Dandy has additionally launched within the Austrian market to achieve buyers throughout the European nation. Together with rolling out its 3D configurator within the German language, the enterprise has opened a small studio within the metropolis of Vienna the place prospects can have their measurements taken in particular person for customized attire.
“In Austria, it was necessary to us to maintain our made-to-measure shirts inexpensive,” mentioned Hebenstreit. “Nearly 80% of our 120 accessible materials are within the worth section under €120, nearly all of them between €70 and €100. All the pieces is included on this worth: delivery, embroidering the initials, and the measuring service. To make this doable, we do with out costly infrastructure, however we think about a contact level for patrons to be important. What makes our enterprise mannequin scalable is above all the usage of synthetic intelligence, which permits prospects to acquire their physique measurements by importing two pictures. For brand new prospects in Austria who use this self-service or measure themselves with a tape measure, we provide a 20% low cost on the primary order.”
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