Rangita opens first brick-and-mortar shops in Kakinada, Gajuwaka
Snapdeal’s on-line ethnic put on model Rangita has forayed into offline retail. The label has opened two new brick-and-mortar retailers in Kakinada and Gajuwaka to cater to customers in South India.
Worth ethnic put on by Snapdeal’s Rangita – Rangita- Fb
“Completely satisfied to announce the launch of our first two Rangita retail shops, each in coastal Andhra (Gajuwaka and Kakinada),” introduced Ace Vector Group and Snapdeal CEO Himanshu Chakrawarti on Linkedin on February 19. “Rangita is a design led and high quality targeted ethnic put on model that gives a premium expertise at pleasant worth pricing. Our ode to the trendy Indian lady who desires top quality, nice designs in a premium purchasing atmosphere…. at costs that she finds delightfully inexpensive! Rangita is likely one of the main manufacturers from our home of manufacturers firm Stellaro.”
The brand new Rangita retailer in Kakinada is situated within the metropolis’s SRMT Mall and Multiplex, Rangita introduced on Fb. The outlet opened with an elaborate floral ornament and has a big section devoted to sarees in addition to prepared made kurta units and equipment.
The Gajuwaka retailer is situated in Vizag on the second flooring of CMR Central. The shop presents girls’s ethnic put on types priced from Rs 399.
The enterprise selected South India for its offline debut because the area has robust ethnic put on demand even in winter, Chakrawarti instructed ET Retail. “For the worth market in India on a per capita foundation, South is 2 to 3 occasions increased than different elements of the nation,” stated Chakrawarti.
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