BCCI media rights – Viacom18 wins digital and TV rights for 5 years for $720 million
Viacom18 has bagged the media rights – each digital and tv – to Indian cricket globally for INR 5963 crore (USD 720.60 million approx.) for the interval 2023-28. These rights prolong to all of the cricket the BCCI runs within the nation, worldwide and home, other than the IPL.
Up in opposition to two opponents, Disney Star* and Sony, Viacom18 bid the best in each digital and tv classes, in an e-auction carried out by the BCCI on Thursday. Within the digital class Viacom18 bid INR 3101 crore (USD 374.70 million approx.), and it bid INR 2862 crore (USD 345.90 million approx.) for tv rights. Disney Star and Sony’s bids stay unconfirmed.
Viacom18’s newest deal interprets to a mean per-match worth of INR 67.75 crore, which is 12.92% increased than the INR 60 crore Star India had paid the BCCI within the earlier cycle. For 2018-23, Disney Star, which was earlier Star India, had gained worldwide rights to India’s video games for INR 6138 crore (then USD 944 million), for a complete of 102 worldwide matches. This time, the BCCI listed 88 worldwide matches for the rights interval.
Within the earlier cycle the BCCI had put three classes of rights up for bidding: Indian subcontinent tv rights and remainder of the world digital rights (GTVRD), digital rights for the Indian subcontinent alone (ID), and international consolidated rights (GCR). The profitable bid was finally made within the final class. This time the BCCI restricted the bidding to 2 classes: TV for Indian subcontinent solely (base value INR 20 crore, or USD 2.42 million approx.), and digital for Indian subcontinent mixed with TV and digital rights for remainder of the world (base value INR 25 crore, or USD 3 million approx.).
BCCI secretary Jay Shah had tweeted the information on Thursday night.
Congratulations @viacom18 for profitable the @BCCI Media Rights for each linear and digital for the following 5 years. India Cricket will proceed to develop in each areas as after @IPL, and @wplt20, we prolong the partnership @BCCI Media Rights as nicely. Collectively we are going to proceed to…
— Jay Shah (@JayShah) August 31, 2023
Final 12 months, throughout the IPL media rights bidding, Viacom18 secured digital rights within the Indian subcontinent, and TV and digital rights throughout three international areas – Australia + New Zealand, the UK, and South Africa – for INR 23,758 crore (then USD 3 billion approx.). Disney Star had gained IPL TV rights within the Indian subcontinent on the similar public sale.
Viacom18 then pipped Disney Star to the worldwide media rights for the WPL, paying INR 951 crore (then USD 116 million approx.) for the interval 2023-27.
Bilateral cricket financially much less invaluable now?
An general comparability of the profitable bids from 2018 and now would present a 2.8% drop, however there are 14 much less matches within the present cycle. The larger speaking level can be the shrinking worth of bilateral cricket rights in comparison with the exponential sums being forked out for IPL rights.
Final 12 months the IPL climbed to a podium place globally, slotting in behind solely the NFL when it comes to per-match worth after the sale of five-year rights (2023-27) for INR 48,390.5 crore (then USD 6.2 billion approx.).
Along with the quantity Viacom18 spent – as famous above – Disney Star retained the TV rights within the Indian subcontinent for INR 23,575 crore (then USD 3 billion approx.) whereas Occasions Web paid nearly USD 60 million for general media rights in two different international areas – the Center East (INR 205 crore/USD 26.27 million approx.) and the USA (INR 258 crore/US$ 33.06 million approx.).
Disney Star’s profitable TV bid was value INR 57.5 crore (then USD 7.36 million approx.) per match. As well as, Viacom18’s profitable bids averaged to successfully INR 58 crore (then USD 7.43 million approx.) per match: INR 50 crore (then USD 6.40 million approx.) per match for subcontinent digital rights plus INR 33.24 crore (then USD 4.26 million approx.) per match for a non-exclusive package deal of high-profile video games (ranging between 18 and 22 matches). That totals roughly INR 115 crore per match, not together with Occasions Web’s choices.
*ESPNcricinfo and Disney Star are a part of the Walt Disney Firm.
Nagraj Gollapudi is information editor at ESPNcricinfo
