Raw Mango to travel to Singapore for luxury pop-up
Sanjay Garg’s luxury fashion brand Raw Mango will travel to Singapore to launch a pop-up womenswear exhibition on March 21. The business to customer event is designed to enable the brand to connect with shoppers in the area and widen its global customer base.
Ananya Panday for Raw Mango – Raw Mango- Facebook
“Singapore, save the date,” announced Raw Mango on Facebook. “Join for a preview of our handwoven saris, signature garments and textiles.” Shoppers will have the opportunity to browse Raw Mango’s brand of thoughtful femininity in person as the label does not have an exclusive brand outlet in the region.
The event will take place all day at the Asean Room, Level Six at Voco Orchard. Orchard Road is a well known shopping and entertainment destination in Singapore, featuring 1.6 miles of malls, restaurants, and hotels, according to Visit Singapore.
To announce the event, the brand launched a mini-campaign featuring Bollywood celebrity Ananya Panday. Shot by Vaishnav Praveen and styled by Manisha Melwani, Panday wears a golden hued chequerboard and striped saree made from silk brocade and paired with a blouse made entirely from draped flowers.
Designer and entrepreneur Sanjay Garg founded Raw Mango in 2008 to explore Indian heritage textiles in a modern, experimental way. The brand retails through its flagship stores in Bengaluru, Mumbai, and Hyderabad along with its direct to customer e-commerce store. The label also retails with a number of luxury fashion boutiques both on- and offline.
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