Skinvest eyes global beauty market, plans to expand product offering
Skinvest is expanding its product portfolio and will enter the UAE market as part of its international growth strategy. The skincare label plans to launch six new products while scaling up operations to achieve an annual revenue run rate of Rs 12 crore.
Skincare brand Skinvest caters to young Indians and addresses Indian skin concerns – Skinvest- Facebook
“Emphasising simplicity and effectiveness, Skinvest addresses Indian skincare problems previously thought unsolvable,” said Divya Malpani, India Retailing reported. “Created for young Indians, by young Indians, the brand is committed to helping people invest in their skin with ease, using dermatologically tested products that cater to the unique challenges of the Indian weather, pollution, and lifestyles.”
Backed by Girish Malpani of Malpani Group, Skinvest has positioned itself as a bootstrapped brand offering high-quality, innovative, and affordable skincare tailored for Indian consumers. Its formulations are designed to address concerns specific to Indian skin and have gained traction for their accessible pricing. Among its best-selling products are the ‘Bomb Bum Cream,’ ‘Smoothie In-Shower Body Conditioner,’ and ‘Bye Bye Bumps Exfoliating Mist.’
In the 2024 financial year, Skinvest reported sales of Rs 76 lakh and is leveraging digital tools to scale its operations. Founded in 2022 by Divya Malpani, the brand partners with Shopify for e-commerce management, BIK for customer engagement, and Shiprocket for logistics. Digital marketing efforts are driven by Meta and Google Ads, while Google Analytics supports data-driven decision-making.
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