Libas debuts on Myntra’s M-Now to tap into demand for swift deliveries
Ethnic and fusion wear brand Libas has debuted on Myntra’s M-Now rapid e-commerce service to offer fashion deliveries within 30 minutes. The initiative marks a strategic move for the ethnic wear label as it looks to enhance accessibility and cater to evolving consumer preferences for swift deliveries.
Looks from Libas’ new spring collection – Libas- Facebook
“Last-minute plans? We’ve got you covered,” announced Libas on Facebook. “Libas is now on Myntra M Now- get your favorite styles delivered in just 30 minutes. Fast fashion, but make it effortless. Tap, shop, slay!”
As part of the initial rollout, 150 curated styles of Libas’ best-selling kurta sets are now available through M-Now, starting in Bengaluru. The launch aims to provide shoppers with instant access to Indian wear, eliminating long wait times for deliveries.
“Libas has shared a strong and enduring partnership with Myntra for over a decade, growing together as a leading force in the ethnic wear segment,” said Sidhant Keshwani, founder and CEO of Libas, Indian Retailer Bureau reported. “Expanding this association through Myntra’s M-Now reflects our commitment to evolving with consumer needs and enhancing accessibility.”
The launch aligns with Libas’ broader omni-channel expansion strategy, strengthening its presence across online and offline retail. Myntra’s M-Now service is currently operational in Bengaluru, offering fashion, beauty, and lifestyle products from premium brands, with plans to expand its assortment to over 1 lakh styles.
“At Myntra, we are constantly innovating to redefine the fashion shopping experience by merging convenience, speed, and style,” said Myntra’s chief business officer Sharon Pais. “With Libas now available on M-Now, we are further empowering our customers to access Indian wear starting 30 minutes.”
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