The Kaftan Firm launches first offline outlet in Hyderabad
Direct to buyer model The Kaftan Firm has forayed into offline retail and launched its first brick-and-mortar retailer in Hyderabad. Positioned within the metropolis’s Banjara Hills neighbourhood, the unique model outlet measures 770 sq. ft.
Navin S Rao, Prakruti Gupta Rao, and Priya Rajiv Mohan at The Kaftan Firm’s retailer launch – The Kaftan Firm
“Opening our first bodily retailer is a pure development for The Kaftan Firm as we proceed to develop and meet the evolving wants of our clients,” stated The Kaftan Firm’s co-founders Prakruti Gupta Rao and Navin S Rao in a press launch. “Over the previous years, our clients have expressed quite a few requests for an offline retailer the place they will bodily expertise our merchandise. This retailer is our dedication to delivering distinctive buyer experiences and redefining vogue put on in India.”
The shop was inaugurated with visitor of honour Priya Rajiv Mohan, a wellness coach, writer, and picture advisor. Designed to supply a personalised procuring expertise, the shop retails kaftans for the entire household in addition to a group of lounge put on for women and men.
“I’m very glad that lastly, The Kaftan Firm is right here in bodily retailer format,” stated Priya Rajiv Mohan. “I personally love Kaftans for his or her free-flowing model and like to put on them. At TKC, I really like the standard of materials, design, and elegance the corporate affords, and I look ahead to a nice procuring expertise. I want the group all the perfect for his or her new enterprise.”
Following the launch of its first offline retailer, The Kaftan Firm plans to determine a presence in each main metro metropolis throughout India within the coming two to a few years. The model has reported a 60% buyer retention price and can be eyeing worldwide enlargement.
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