Round Threads brings pre-loved desi trend to the UK
Round Threads has launched as a curated on-line market for pre-loved South Asian trend. The e-commerce platform is designed to advertise sustainable procuring and provide manufacturers at a variety of worth factors.
Round Threads goals to deliver pre-loved desi trend to UK based mostly buyers – Round Threads
“Our mission is to rework the best way individuals understand and have interaction with preloved clothes, particularly inside the South-Asian group,” stated Round Threads’ founder Anoli Mehta in a press launch. “It’s about providing higher worth for cash on your South Asian clothes and lengthening the lifespan of outfits that need to be worn greater than as soon as. This is not only a cultural shift; it is a motion.”
The enterprise describes itself as, “the UK’s first and main curated market for pre-loved South Asian trend.” With a rising buyer community of roughly 15,000 people, Round Threads additionally holds upcycling lessons, spoken phrase occasions, and sustainable procuring occasions with the goal of constructing a group round zero waste desi trend.
Many conventional and event put on ensembles are solely worn as soon as, for instance to weddings, which may create a big quantity of waste within the trend business, in line with Mehta. By means of Round Threads, the entrepreneur goals to make sure that non-resident Indian and South Asian buyers within the UK can assertion event put on outfits whereas additionally lowering waste and saving cash.
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