Qi Ayurveda launches as Ayurvedic magnificence model
Entrepreneur Rajshri Pathy has forayed into India’s quick rising magnificence trade and launched new model Qi Ayurveda. The label’s first product line is a spread of haircare merchandise designed to focus on particular magnificence considerations.
Qi Ayurveda’s maiden product launch – Qi Ayurveda – Fb
Qi Ayurveda’s maiden product line has launched with a spread of shampoos, conditioners, and hair oils in classes comprising ‘Hydrate’, ‘Restore’, ‘Wellness’, and ‘Nourish’. “Improve moisture, restore your hair from inside, enhance scalp well being and shield towards UV-ray-induced stress,” introduced Qi Ayurveda on Fb, sharing its first assortment.
“The inspiration behind Qi Ayurveda stemmed from my upbringing in Coimbatore, the place Ayurveda wasn’t only a custom however a lifestyle,” Rajshri Pathy instructed Elle India in regards to the model’s inception. “Witnessing the transformative energy of Ayurvedic rituals first-hand, I used to be impressed to create a model that marries historical knowledge with trendy innovation. Qi Ayurveda is born out of a deep respect for Ayurveda and a need to bridge the hole between custom and know-how. I consistently requested myself how might I take Ayurveda to the following stage, and this was the reply.”
Rajshri Pathy has launched and co-launched a lot of inventive ventures together with the India Design Discussion board and Ayurvedic premium private care model Kama Ayurveda. Pathy selected the title ‘Qi’ for Qi Ayurveda for its that means of ‘a significant life pressure’ which unites the physique and thoughts, because the model’s merchandise are additionally supposed to do.
Copyright © 2024 FashionNetwork.com All rights reserved.
