Hoff joins forces with Myntra to increase in India
Translated by
Roberta HERRERA
Revealed
Jun 12, 2024
Hoff is diligently pursuing its worldwide progress technique by becoming a member of forces with Myntra to penetrate the Indian market. The Spanish footwear and trend label has entered into an settlement with the native e-commerce big, which already companions with different distinguished Spanish manufacturers equivalent to Tendam and Mango, to faucet into one of many world’s most promising markets.
Inside of one in all Hoff’s shops – Hoff
Fran Marchena, the model’s founder, disclosed this improvement to El Economista, although he kept away from divulging the specifics of the alliance or the next steps for the enlargement in India with Myntra.
The Spanish model, celebrated for its trendy sneakers, additionally plans to inaugurate new retail areas within the Center East, together with a franchise in Doha, Qatar.
Hoff, which focused a turnover of 55 million euros for its 2023-2024 fiscal yr (lately concluded and awaiting ultimate outcomes), aspires to succeed in 100 million euros in income by 2025.
Originating from Elche (Alicante), the model initially established itself on-line however has since achieved substantial offline presence. Presently, 45% of its enterprise comes from the multi-brand channel, complemented by its retail operations. Hoff operates 18 shops in Spain and has expanded internationally with self-managed boutiques in main European cities equivalent to London, Paris, Porto, Lisbon, and Maasmechelen, in addition to franchised retailers in Colombia, Panama, and Chile.
To assist its progress and improvement, Hoff has lately appointed Sergio Odriozola, previously of Banana Republic, as its new basic supervisor. He’ll lead the corporate’s internationalization and product improvement in shut collaboration with CEO and founder Fran Marchena.
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