Lavie to open 50 EBOs a yr, convey MBO rely to 1,000
Equipment model Lavie plans to open 50 unique model retailers in India every year along with its present complete of over 120 shops and kiosks. The model additionally goals to convey its multi-brand outlet retailer presence to 1,000 shops within the coming few years, up from its present complete of 200.
A purse from Lavie’s premium line Lavie Luxe – Lavie- Fb
“At present, our multi-brand retailer rely is sort of small,” Lavie’s CEO Ayush Tainwala advised India Retailing. By partnering with pan-India multi-brand retailers, Lavie goals to faucet into new buyer bases and improve model visibility.
For its upcoming unique model retailers, Lavie plans to give attention to purchasing malls versus excessive avenue areas. Following a slowdown in the course of the pandemic, Indian malls are as soon as once more increasing with quite a few giant scale development tasks underway throughout the nation.
Throughout the 2025 monetary yr, Lavie goals to develop into worldwide markets. “We’re at the moment experimenting with exports to the UK and the Center Jap markets,” stated Tainwala. “We’re approaching this chance methodically, step-by-step.”
Lavie takes its identify from the French expression ‘la vie en rose’ and the beforehand offline first model went on-line in 2014. Lavie has additionally expanded into premium retail with the launch of its ‘Lavie Luxe’ purse vary, designed to cater to customers in search of aspirational items. Parented by Bagzone Existence, Lavie additionally runs the subsidiary Lavie Sport.
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