Earthraga harnesses expertise for progress in magnificence house, plans worldwide enlargement
Direct to buyer skincare model Earthraga plans to proceed to develop its use of expertise to develop in India’s magnificence and private care market. The enterprise can be widening its product choice within the haircare section and planning worldwide enlargement.
Earthraga’s new Onion Hair Care line – Earthraga- Fb
“At Earthraga, our imaginative and prescient is to disrupt the market with our product portfolio,” Earthraga’s co-founder and CEO Ganesh Kamath instructed India Retailing in an interview. “In in the present day’s D2C panorama, expertise performs an important function in not simply reaching the buyer but in addition attaining operational effectivity. We’re investing each money and time in analysis to seek out new and higher methods to include plug-ins and AI-based instruments to make sure operational effectivity and an enhanced buyer expertise. We’re repeatedly exploring new channels and applied sciences, corresponding to augmented actuality and digital actuality, to work on creating immersive experiences that resonate with customers and differentiate our model in a aggressive panorama.”
With a predicted income progress of 100% within the 2025 monetary 12 months, Earthraga plans to focus its enlargement on West and South India in areas together with Maharashtra, Gujarat, Karnataka, Tamil Nadu, and Kerala. The enterprise additionally plans to enter worldwide markets within the subsequent few years.
Earthraga can be persevering with to develop its product choice to supply a complete magnificence answer and has launched a brand new haircare vary. “Introducing our Onion Hair Care Combo, a rejuvenating trifecta to nourish and revitalise your locks from root to tip,” introduced the model on Fb. “Unleash the potential of your hair with the power of onions. Uncover our Onion Hair Oil in the present day for stronger, more healthy locks.”
Earthraga’s merchandise embody face care, physique care, haircare, and lip care items, in line with its web site. The model’s merchandise are priced between Rs 300 and Rs 1,200 and are designed to enchantment to a broad spectrum of age ranges.
Copyright © 2024 FashionNetwork.com All rights reserved.
