Farah Khan Fantastic Jewelry plans to open 10 franchise shops in a 12 months
Farah Khan Ali’s enterprise Farah Khan Fantastic Jewelry plans to open 10 franchise shops within the coming 12 months to achieve extra buyer demographics. The model additionally plans to broaden on-line and forge additional interdisciplinary partnerships.
Farah Khan Ali together with her Met Gala creation – Farah Khan World- Fb
“I am taking a look at opening no less than 10 franchises inside the subsequent one 12 months in India,” stated Farah Khan Ali in an interview with Indian Retailer Bureau. “As a model, I feel I include a distinct segment, providing designer jewelry at Indian pricing.”
Together with increasing offline, Farah Khan Fantastic Jewelry can be eager to maintain increasing its on-line footprint, acutely aware that e-commerce is an enormous a part of the lives of Indian millennials. The model additionally harnesses collaborations to broaden each its model visibility and buyer base.
“I’ve collaborated with one in all India’s largest jewelry chains Tanishq for 2 years, the place we co-branded and created jewelry for 40 totally different shops in 23 cities of India,” stated Khan Ali. “That was an enormous success. For me, collaborations are essential as a result of they assist us get extra visibility and inform the model story.” The model has additionally cast partnerships which lengthen past the world of jewelry with companies together with Stern Hagen, Magnum Ice Cream, and Carousel.
Farah Khan Fantastic Jewelry additionally just lately dressed Bollywood celeb Sudha Reddy for the Met Gala 2024 occasion in New York, US, the model introduced on Fb. Reddy wore a necklace titled ‘Amore Eterno’ comprised of 25 solitaires at over 180 carats and 4 coronary heart solitaires, one weighing 25 carats and the three others 20 carats every, impressed by the occasion’s theme ‘The Backyard of Time’.
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