MSGM accelerates in Asia by means of an settlement with Korea’s I.D. Look
MSGM is strengthening its place in Asia, notably in South Korea. Because it prepares to have a good time its fifteenth anniversary, designer Massimo Giorgetti’s Italian ready-to-wear model has introduced a significant partnership with South Korean distributor I.D. Look.
AW 2024/25 – MSGM
This group, based in 1988, specialises within the way of life and modern trend phase. It distributes over a dozen manufacturers, primarily French, in South Korea and Japan, together with A.P.C., Sandro, Claudie Pierlot and Maje, in addition to Marimekko, Essentiel Antwerp, Keith and Il Bisonte.
As a part of this settlement with I.D. Look, ten MSGM mono-brand outlets are attributable to open in South Korea by 2028. The primary shops are scheduled to open in autumn 2024. For the Italian label, this partnership “has a vital strategic significance”, enabling it to “consolidate and strengthen its presence on this market”, when it comes to each model consciousness and the procuring expertise by means of devoted outlets.
“With formidable progress targets, MSGM and I.D. Look are becoming a member of forces to discover new alternatives and proceed to help the model’s experimental and distinctive character on the Korean trend scene,” mentioned the model in a press release. Other than its flagship store in Milan, the model’s principal outlets are in Asia, the place it’s current in round fifteen shops in Japan, China, Macau, Taiwan and Malaysia.
The remainder is distributed by means of greater than 500 retailers in Asia, Europe and America. Recognized for its cheerful, recent and vibrant model, combining streetwear and tailoring, MSGM was based in 2009 with the help of Manifattura Paoloni, which produces its collections and holds 49% of the capital alongside Massimo Giorgetti (19%) and the Italian fund Model Capital (32%).
Over time, the model, which caters for ladies, males and kids, has enriched its providing by increasing into the equipment phase with footwear, baggage, jewelry and way of life gadgets. After blowing out its tenth birthday candle at Pitti Uomo in 2019, it’s planning an anniversary present for its fifteenth birthday throughout Milan Vogue Week, the place it made its debut in June 2009. On 15 June, it would current its new males’s assortment for summer season 2025 and its girls’s pre-collection for spring.
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