Jodi opens Mumbai flagship retailer, revamps Pune studio

Clothes and life-style model Jodi has opened its first unique model outlet in Mumbai. Situated within the metro’s Kala Ghoda neighbourhood, the conceptual house homes the label’s brightly colored clothes and niknaks.

“We began in Pune as a result of we have got household there,” stated Jodi’s founders Gauri Verma and Karuna Laungani, Lovely Properties reported on Fb. “It’s quiet and gave us house to construct a model there. When it got here to opening a retailer, south Bombay felt proper. It has the tradition and artwork round, and likewise has develop into an excellent hub with designers and galleries opening up right here.”

Jodi additionally retails its merchandise on-line from its direct to buyer e-commerce retailer and from its open studio in Pune’s Wanowrie neighbourhood the place the model works from and likewise retails from with a small showroom. The label not too long ago revamped its house in Pune to make it much more vibrant and interesting and celebrated with a home occasion, the model introduced on Fb.

Jodi describes itself as “Indian excessive avenue with a coronary heart,” in response to its Fb web page. The label was launched by Gauri Verma and Karuna Laungani with the purpose of bringing collectively their pursuits in craft, tradition, style, and journey, in response to the model’s web site.

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