Boss Bali activation provides distinctive expertise to SS24 launch
As its SS24 assortment debuts, the Boss model is opening the doorways of Boss Home Bali to a “choose group” of Hugo Boss Expertise members, in addition to VIP clients, media, and “key tastemakers” from the Asia-Pacific area. However there’s a worldwide component on-line too.
Hugo Boss
The model has taken over a villa on the island of Bali, constructed by the architect Alexis Dornier, and turned it into Boss Home Bali. It’s an immersive area “to showcase, stay, and benefit from the 24/7 Boss life-style”.
Which means “connoisseur eating and cooking courses, wellness workshops and lively adventures”.
And a brand new, digital-first activation has launched to coincide with the opening, “extending the expertise to audiences worldwide” beneath the identify The Boss Home Bali Digital Expertise.
It has simply been unveiled globally on hugoboss.com and means guests can discover the Bali location and store a collection of “rigorously chosen” merchandise.
The corporate stated: “With a easy click on, Boss followers can enter the digital villa to discover gadgets from the menswear, womenswear, footwear, accent and perfume collections, view product element, and add gadgets to their cart. Items vary from a linen go well with to a sleeveless silk-blend costume, sneakers, swimwear and purses. Guests may uncover vacation collections inside the Boss universe and even guide a bodily keep at Boss Home Bali.”
As we’ve come to count on lately, there’s additionally gaming. As guests navigate via the digital villa, they’re inspired to seek for “hidden letters scattered all through, to seek out the phrase Boss Bali.” By accumulating all of the letters, gamers can unlock a reduction code, redeemable on their subsequent on-line buy.
The corporate believes this digital giveaway “provides an additional layer of distinctive engagement and loyalty”, and Nadia Kokni, SVP of World Advertising and marketing and Model Communications at Hugo Boss, stated: “We’re dedicated to fostering connections with our viewers via our fusion of fashion, tech, and innovation.
“We need to be near our shoppers, making certain our finger is firmly on the ever-changing pulse of related, trendy retail.
“We lean into innovation to seek out new methods to get nearer to our shoppers in addition to to be taught extra, by providing enhanced procuring experiences that disrupt the norms, merging the essence of our model ethos with cutting-edge digital advances.”
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