Ok-beauty model Kundal launches in India on Tira

Multi-brand magnificence retailer Tira has completely launched Korean magnificence model Kundal on its e-commerce platform and in choose shops to introduce its hair and physique care merchandise to the Indian market and bolster its worldwide model choice.

“You already like Ok-beauty on your face- it guarantees glowy, supple, silky, dewy pores and skin,” introduced Tira Magnificence on Fb. “However if you take all the identical brightening and hydrating substances to your limbs and strands, you may deal with your hair and physique the identical method. Ok-beauty followers, Kundal is now out there to buy on Tira- begin including your favourites to cart now!”

Kundal is owned by South Korean enterprise Soleo Co Restricted and retails globally. The model specialises in hair care and physique care items with merchandise now out there on Tira together with pure balancing shampoo, physique wash, hair therapies, serums, and physique lotions amongst others that includes substances equivalent to cherry blossom and white musk.

Tira retails a big selection of Indian and worldwide manufacturers together with L’Oreal, Maybelline, Olaplex, Gucci, Mcaffeine, Profit, The Face Store, and Anastasia Beverly Hills amongst others. The enterprise is run by Reliance Industries Restricted’s vogue and way of life enterprise Reliance Retail which is led by Isha Ambani. Tira opened its first brick-and-mortar retailer in 2023 and continues to develop with an omni-channel strategy to achieve customers throughout India.

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