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Yam India opens first Mumbai retailer


Womenswear model Yam India has opened its first brick-and-mortar within the Mumbai metro space. Positioned contained in the 200 year-old ‘Surya Mahal’ constructing in Kala Ghoda, the shop launched with an array of vibrant, relaxed match clothes.

A floral print gown from Yam India’s newest assortment – Yam India- Fb

“The primary time I showcased my designs beneath the identify Yam was on the Kala Ghoda Competition 2020,” model founder Priya Mittal advised Vogue India in regards to the new retailer launch. “So it seems like a homecoming.”
 
The brand new Yam India retailer is designed to have the atmosphere of a European trip with terracotta flooring and white partitions. The shop’s façade was painted by hand by college students from the Nationwide Institute of Trend Know-how the place Mittal herself beforehand studied.
 
Customers can browse Yam India’s newest assortment for Spring/ Summer season 2024 in addition to a choice of the label’s signature designs. Conventional put on clothes together with kurta units and sarees cling alongside robes and pyjama model units to supply a spread of formal and on a regular basis put on in vibrant prints.
 
The brand new retailer is the label’s third unique model outlet in India following its addresses in New Delhi and Gurugram, based on Yam India’s web site. The model additionally retails from its direct to buyer e-commerce retailer and with quite a few multi-brand retailers together with Ogaan, Elan, Monsoon, and Flame Retailer.

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