Piramal Pharma enters males’s grooming section with launch of Bohem
Piramal Pharma’s shopper merchandise division has ventured into the boys’s private grooming class with the launch of Bohem.
Piramal Pharma enters males’s grooming section with launch of ‘Bohem’ – Bohem
The Bohem’s product vary consists of hair removing spray, beard progress oil, and underarm roll-on. It plans to increase its vary by launching face washes, serums, and bathe gels within the coming months.
With this launch, Piramal Pharma goals to faucet into the booming male grooming market and expects to achieve a big market share over the subsequent few years.
Commenting on the launch, Nitish Bajaj, CEO of Piramal’s shopper merchandise division in an announcement stated, “Males’s grooming spends now represent nearly 11 % of your complete grooming class, shaping a market ripe for innovation. With Bohem’s debut, our purpose is to handle the calls for of the modern males with the dedication to revolutionise males’s grooming.”
“Our imaginative and prescient extends past our preliminary choices, with a spread of thrilling new merchandise on the horizon. Bohem represents a shift in direction of valuing uniqueness and empowering males to raise their grooming practices. This initiative is a testomony to our dedication to growing choices that align with the distinctive wants of our shoppers,” he added.
Bohem merchandise can be obtainable on e-commerce market like Amazon, Flipkart, Wellify and retail shops throughout the nation.
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