Zimmermann plans four-month pop-up in Le Bon Marché
Consider it as a pop-up with a distinction. Cool, cult Australian model Zimmermann is to open a four-month “residency” in Le Bon Marché.
Zimmermann
Australia’s most luxurious model, Zimmermann’s 300-square-meter store on the second ground will run from late April to finish August 2024 inside Le Bon Marché, the plushest of Parisian department shops.
The thought is an unique summer season idea that may embrace a multi-sensory oasis designed to “give prospects an unparalleled expertise of the designer, transporting them to an imaginary panorama impressed by Zimmermann’s perpetually vacationing way of thinking,” the Sydney-based model stated in a launch.
Utilizing revolutionary retail ideas and digital know-how, prospects can uncover the Zimmermann universe in an interactive house unique to Le Bon Marché.
The house will retail Zimmermann’s spring-summer 2024 ready-to-wear assortment, comprising important denim ranges and equipment, together with as its extra informal Summerland capsule assortment.
A slender opening to the pop-up annex, marked by striated metallic and natural partitions, enable followers to find a customers “seaside membership,” the place rocky textures, natural shapes and gentle carpets of sand create a pure palette. According to the insouciance upbeat aesthetic of Zimmermann, Australia’s most profitable ever runway model.
Whereas in an unique collaboration, Trudon candles and Normal Process sunscreen might be accessible within the Zimmermann house at Le Bon Marché solely.
The model has additionally put in a photograph sales space so guests can seize their picture in opposition to a seaside backdrop, transporting them to the sensation impressed by the sunny elegies witnessed in Zimmermann’s promoting campaigns. They will even have entry to the retailer’s private purchasing program.
Le Bon Marché will stage ticketed occasions within the Zimmermann house, particulars of which might be introduced shortly.
Based in 1991 by sisters Nicky and Simone Zimmermann who first offered their concepts in Paddington road markets, the label has grown to develop into a key runway present on the Paris season; a global community of some 60 boutiques; and a model with an estimated worth in extra of $1 billion.
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