Primark seeking to broaden click on & acquire trial
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Reuters API
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Mar 14, 2024
Clothes retailer Primark is ready to broaden its click on & acquire trial into extra shops and presumably to markets past Britain, its boss stated on Wednesday.
Reuters
Primark, not like most of its rivals, doesn’t supply dwelling supply however is trialling a click on & acquire service in 57 shops for kidswear and womenswear.
CEO Paul Marchant informed the LIVE Retail Week x Grocer convention the trial was going “very well”.
“It performs into our bricks and mortar technique as a result of it’s driving extra prospects to the shops. They’re filling a giant basket on-line to gather, after they come into retailer they’re then including a second basket,” he stated.
“I would wish to assume that the following stage of communication round click on & acquire is that we’re seeking to broaden that trial into extra shops, possibly much more markets.”
Marchant reiterated that the economics of dwelling supply nonetheless didn’t make sense for Primark given its low common promoting value and the prices of fulfilment.
Primark, owned by Related British Meals, presently trades from over 400 shops throughout 16 international locations in Europe and the US. It’s concentrating on 530 shops by the top of 2026.
Marchant stated in the end Primark wished to be in extra continents.
“Why would not Primark be a proposition that will attraction to customers in … South East Asia, or the Center East, or India, South America, Central America,” he stated.
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