Zen Diamond plans India market entry with omni-channel strategy

Turkish diamond jewelry model Zen Diamond plans to launch within the Indian market to faucet into the nation’s increasing jewelry business. The enterprise plans to pursue an omni-channel retail enlargement technique in India to succeed in buyers throughout the nation.

“Given India’s anticipated standing because the quickest rising marketplace for diamond jewelry over the subsequent few many years, Zen Diamond goals to capitalise on this chance by turning into the popular diamond jewelry model for Indians,” stated Zen Diamond Group’s chairman Emil Guzelis, ET On-line reported.

The enterprise plans to arrange an e-commerce presence in India and open brick-and-mortar shops in among the nation’s largest cities together with New Delhi, Mumbai, and Bengaluru. Zen Diamond Group has partnered with diamond business knowledgeable and De Beers Group advisor Neil Sonawala for its India entry to achieve insights into India’s jewelry sector and join with native buyers.

“For the rising variety of on-line consumers who’re tech-savvy and globally well-travelled, Zen Diamond goals to supply reasonably priced entry to worldwide jewelry developments, redefining the Indian diamonds jewelry expertise by unparalleled customer support and in-store experiences,” stated Sonawala.

Zen Diamonds retails internationally and counts nearly 400 shops throughout the globe. Guzelis launched the model within the 12 months 2000. The model runs quite a lot of Fb accounts devoted to nations it retails in together with the US and Bulgaria.

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