Reliance’s magnificence model Tira opens first retailer in New Delhi
Reliance Retail’s multi-brand magnificence enterprise Tira has opened its first brick-and-mortar retailer in New Delhi within the metro’s Saket district. Positioned in DLF Avenue Mall, the shop is Tira’s tenth so far and homes manufacturers together with Calvin Klein, Dolce & Gabbana, and Ralph Lauren amongst others.
Huda Magnificence is likely one of the manufacturers obtainable at Tira – Tira Magnificence- Fb
“It’s official, Delhi magnificence buffs,” wrote The Othr Lab’s government director Nirant Khedkar on Linkedin. “Tira Magnificence has arrived in DLF Avenue, Saket, marking its tenth retailer and bringing its tech-powered magnificence magic to the capital… Because of everybody who made this come to actuality!”
The shop has an open façade and customers are instantly greeted by a gold island with an illuminated signal studying ‘Trending’ to showcase best-selling magnificence merchandise. An ‘AI Perfume Finder’ section allows customers to make use of know-how to swiftly discover their subsequent perfume by getting into in what they’re looking for into the system and being introduced with appropriate choices.
The shop options good mirrors the place customers can check out make-up merchandise just about earlier than they purchase. The shop’s workers are additionally available for personalised consultations to recommend magnificence items from Tira’s curated collection of Indian and worldwide manufacturers.
Tira was launched by Reliance Industries Restricted’s retail arm Reliance Retail in February final yr as a multi-brand e-commerce platform for magnificence and private care. The enterprise retails a collection of over 150 manufacturers and opened its first brick-and-mortar retailer in Mumbai.
Copyright © 2024 FashionNetwork.com All rights reserved.
