Magnificence and equipment model Misbu to enter North Indian market with Gurugram retailer
Tata Group’s Gen Z targeted magnificence and equipment model Misbu plans to enter the North Indian brick-and-mortar market by opening a 2,500 sq. foot outlet in Gurugram. The shop will allow the model to attach with new prospects who can check out its merchandise in particular person.
A glance from Misbu’s new ‘Model New You’ marketing campaign – Misbu- Fb
The upcoming Misbu retailer might be positioned on the bottom ground of Gurugram’s 3Roads Mall, nameless sources near the event advised India Retailing. The outlet will carry Misbu’s India retailer whole to 4 because it at present runs shops in Mumbai, Bengaluru, and Pune, in response to its Fb web page.
Misbu not too long ago launched its ‘Model New You’ assortment and marketing campaign which showcases its celebration themed make-up and jewelry. The gathering mixes light-weight on a regular basis jewelry designs with bolder, assertion items for an eclectic, youthful, and pattern pushed aesthetic.
Together with its new multi-media marketing campaign, the model has additionally launched a sequence of digital lookbooks which showcase merchandise in animated brief movies. The model plans to proceed to increase with an omni-channel technique and likewise retails from its direct to buyer e-commerce retailer.
Misbu is run by Tata Group’s retail enterprise Trent Restricted which additionally runs clothes and life-style chains Zudio, Star Bazaar, and Westside amongst others. Trent Restricted launched in 1998 and relies in Mumbai, in response to its web site.
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