Tata Group secures IPL title sponsorship rights for 2024-28 for INR 2500 crore
The Tata Group has prolonged its title sponsorship of the IPL for one more 5 years, from 2024 to 2028, for INR 2500 crore (US$301 million approx.), making it the “highest-ever sponsorship quantity within the historical past of the league,” a BCCI assertion stated. The group had been the IPL title sponsors in 2022 and 2023, and are additionally the title sponsors of the Girls’s Premier League (WPL).
“The collaboration with TATA Group for the title sponsorship of IPL 2024-28 is a major milestone in IPL’s journey,” IPL chairman Arun Singh Dhumal stated. “The record-breaking sum of INR 2500 crore by TATA Group is a testomony to the immense worth and enchantment that the IPL holds on this planet of sports activities.
“This unprecedented quantity not solely units a brand new benchmark within the historical past of the league but additionally reaffirms the IPL’s place as a premier sporting occasion with world influence. TATA Group’s dedication to cricket and sports activities is actually commendable, and we stay up for scaling new heights collectively and offering followers with unparalleled cricketing leisure.”
The Tata Group had changed Vivo as IPL title sponsors for the final two seasons. The BCCI had briefly severed ties with Vivo, a Chinese language cell and expertise firm, following political tensions between India and China in June 2020. Vivo had initially bagged the title sponsorship for 2018 to 2022 for INR 2199 crores (US $341 million approx. on the time), however for the 2020 season, it was changed by Dream 11, earlier than Vivo returned for the 2021 season.
Tata’s bid for the following 5 years is a 13.7% leap over what Vivo had paid for 2018-22.
“This collaboration embodies the spirit of development, innovation, and a mutual dedication to excellence,” BCCI secretary Jay Shah stated. “The unprecedented monetary dedication displays the immense scale and world influence of the IPL on the worldwide sports activities stage.”
The 2024 IPL might be performed from March 22 and run until the tip of Might, simply earlier than the boys’s T20 World Cup kicks off on June 1.
