Reebok plans to launch 300 India shops in coming three years
Sportswear model Reebok plans to open round 100 shops a yr in India for the approaching three years with Aditya Birla Vogue and Retail Restricted. The label can be eyeing turning into a Rs 1,000 crore enterprise within the nation.
Sportswear by Reebok – Reebok India- Fb
“ABFRL may be very bullish on the Reebok model,” an nameless supply near the event advised India Retailing. “Within the coming years, they plan to open about 100 shops every year for the subsequent three years.”
By the 2027 monetary yr, Reebok would have round 500 shops or simply below in India which might give it a robust brick-and-mortar presence throughout the nation. Reebok is understood for its crossfit and operating attire and sneakers and in addition retails equipment and athleisure for males, girls, and youngsters.
Reebok at present counts roughly 170 brick-and-mortar shops in India in places together with Nagpur, New Delhi, and Bengaluru amongst others. The model’s ambassadors for India embody Bollywood actress Taapse Pannu and cricket participant Surya Kumar Yadav, and Reebok has run quite a few campaigns solely for the Indian market.
Reebok initially launched within the Indian market with its earlier proprietor Adidas in 2006. Reebok was then acquired by Genuine Model Group in 2021, after which Aditya Birla Vogue purchased the rights to retail the model in India.
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