Jiwya launches as planet pleasant attire label with e-commerce retailer
Textile scientists Aishwarya Lahariya and Adhiraj Shinde have launched Jiwya as a plant-based males’s and ladies’s attire and way of life model with a direct to buyer e-commerce retailer. The label helps native artisans and produces zero waste items.
Mannequin sporting Jiwya’s handmade ‘Mitti’ neck collar and ‘Shubr’ costume – Jiwya
“We needed to make an impression, so we packed just a few issues and began driving round a lot of the nation,” mentioned Jiwya’s co-founder Adhiraj Shinde in regards to the model’s inception in a press launch. “We drove by India’s 19 states, overlaying about 19,000 kilometres and assembly near 150+ artists in virtually 200 cities.”
Every of Jiwya’s merchandise function a minimum of two completely different Indian textile artwork varieties as a part of the model’s plan to assist protect heritage crafts. Jiwya’s maiden assortment is made up of 161 hand-curated merchandise together with males’s and ladies’s attire, gender impartial merchandise, and wall artwork which are actually accessible to buy by its e-commerce retailer.
“It’s like proudly owning a chunk that solely you’ll have on the earth, as a result of the best way we merge arts collectively, the designs are at all times going to be one-of-a-kind,” mentioned co-founder Aishwarya Lahariya. “We’re working with lots of of smaller ecosystems right here on the grassroots to make a bigger impression. These arts have been right here for generations, approach earlier than polluting textile fibres and dyes got here into our lives. Primarily, we wish these arts to be alive, right this moment and when the wave of plant-based supplies hits the world, and it will likely be quickly.”
Based mostly in Nashik, Jiwya makes only one or two merchandise per design and gives dimension customisation. The model has centered on unbleached rain-fed cotton for its first assortment and items have been dyed with plant colors as a part of its pledge to make use of solely regenerative and native plant assets.
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