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LilaNur Parfums prepares for India launch


Vogue and way of life model Good Earth’s founder Anita Lal plans to launch her fragrance model LilaNur in India. The posh perfume line has launched in quite a few worldwide markets and is now planning a “homecoming”.

LilaNur fragrances will quickly be out there in India – Good Earth- Fb

LilaNur will formally launch within the Indian market after debuting within the UK, US, and on-line in July 2022, Good Earth introduced on Fb. The fragrance model is a collaboration between Lal and perfume knowledgeable Paul Austin.
 
“The legendary doorways at Harrods, Bergdorf Goodman, and Neiman Marcus open to welcome LilaNur Parfums,” introduced Good Earth on Fb. “Discover the vary of Eau de Parfums and Attar Absolus completely in these shops – every bursting with the aromatic flora, colors and sensations of India, and crafted by the world’s best noses.”

The perfume model was developed to combine French and Indian data round scents and wellbeing. LilaNur launched with a spread of seven eau de parfums and three ‘Attar Absolu’, which is a conventional type of intensely sturdy and lengthy lasting fragrance, for which the Indian market is gearing up. 
 
LilaNur echoes Good Earth’s concentrate on sustainability and its floral absolutes are macerated for over 100 days with traceable, sustainably-sourced pure sandalwood oil to create the perfumes.​ The fragrance bottles have additionally been designed to resemble conventional ornamental perfume bottles to suit with Good Earth’s decorative aesthetic. 

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