Acutely aware Chemist raises bridge spherical from Inflection Level Ventures
Magnificence model Acutely aware Chemist has raised a bridge funding spherical from Inflection Level Ventures and plans to make use of the funding to strengthen its model presence, broaden its product classes, and arrange offline retail places.
Acutely aware Chemist founders Robin Gupta and Prakher Mathur – Acutely aware Chemist
Acutely aware Chemist has raised an undisclosed quantity from Inflection Level Ventures, the enterprise introduced in a press launch. The funds may also go in the direction of advertising and marketing actions different types of retail enlargement.
“Within the final three to 5 years, there was a transparent change within the shopper behaviour on the subject of magnificence and skincare,” mentioned Inflection Level Ventures’ accomplice Ivy Chin in a press launch. “Emergence of influencers and celebrities sharing their magnificence routine has solely propelled the narrative round clear and sustainable magnificence merchandise and rightfully so. Legacy and new age manufacturers coming into this section will solely assist develop this market sooner and we consider that Acutely aware Chemist has carved out the proper area of interest with its function pushed philosophy of constructing the model. At IPV, it has at all times been necessary to again companies that aren’t solely constructing worthwhile progress trajectory but in addition aware in regards to the planet.”
Robin Gupta and Prakher Mathur launched Acutely aware Chemist in 2019 and the enterprise presently has a portfolio of 29 merchandise. The enterprise focuses on transparency and clinically confirmed options and presently sells a mean of 25,000 items every month to clients throughout India.
“Wants and decisions of Indian shoppers have developed considerably during the last 5 years,” mentioned Acutely aware Chemist’s CEO and co-founder Robin Gupta. “Now shoppers are searching for extra particular and proof led options tailor-made to their considerations. Now we have remained constant on our product and model philosophy of delivering science & proof backed skincare for all genders. Now we have grown near 110% yr on yr. This partnership with IPV will permit us to execute our marketing strategy and develop greater than 50% qoq at wholesome EBITDA ranges. The capital acquired will assist us to amplify our model voice. We are going to double down on our digital footprint with deeper penetration into on-line marketplaces whereas optimising our offline channels.”
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