Ami Paris opens three Parisian pop-up cafés in China
Translated by
Cassidy STEPHENS
Revealed
Nov 15, 2023
Alexandre Mattiussi’s French luxurious model is pulling out all of the stops by bringing a typical Parisian ambiance to Beijing, Shanghai and Chengdu, with a pop-up retailer and three ephemeral cafés. Having solely simply opened their doorways, these areas will stay open till December 8.
The model is bringing Paris to the centre of Pekin – AMI Paris
The label has pulled out all of the stops in Beijing, reproducing a miniature Haussmann-style constructing within the trendy business district of Taikoo Li Sanlitun, with its dressed stonework, wrought-iron balconies and zinc roof. To not point out the discreetly lit home windows of the maids’ rooms beneath the roof. The décor is full with Parisian cobblestones and the Morris column with its massive posters displaying the model’s newest creations. You’d suppose you have been there!
The house, stamped with the model’s emblem and even a blue avenue signal edged in inexperienced, typical of the capital, studying “Le Café Ami”, homes a boutique and a café. The latter homes Alexandre Mattiussi’s girls’s and males’s ready-to-wear and equipment collections for Autumn:Winter 2023/24, whereas on the opposite aspect of the constructing is a typical Parisian bistro with massive striped blinds, rattan chairs and pedestal tables, the place clients can cease for a drink in emblem cups, that are additionally on sale.
The model is extending the bistro idea to 2 different Chinese language cities, this time by way of partnerships with two well-known espresso outlets, SUNSET +a:b in Shanghai and Invisi in Chengdu. Remodeled into Café Ami for the event, they promote numerous devices and equipment within the model’s colors.
The Asian market, the place it has round forty outlets, has turn out to be more and more necessary for Ami Paris, notably since 2021, when Shanghai-based enterprise capital agency Sequoia Capital China grew to become a majority shareholder. Notably, the French style home has practically 17 outlets in China, the place it opened its very first single-brand outlet in 2016.
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