Nykaa launches City Decay on-line in India with L’Oréal
Multi-brand magnificence retailer Nykaa launched US-based cosmetics model City Decay on-line in India on November 7. The enterprise launched City Decay in partnership with L’Oréal with a collection of setting sprays and eyeshadows.
Eyeshadows by City Decay – L’Oréal
“We’re extraordinarily happy to introduce City Decay to the Indian market,” stated L’Oréal’s basic supervisor of worldwide distribution for South Asia and India Charles-Alexandre Boczmak in a press launch. “The model represents a dedication to unleashing creativity, with radically lasting, pigmented make-up that permits fearless self-expression, and we absolutely imagine this ethos resonates completely with the colourful, expressive Indian youth. As a cult model recognised and endorsed by digital magnificence creators, City Decay is the right reply for the digital savvy Gen Z. We’re satisfied Nykaa is the perfect associate to launch and join our model to all Indian make-up lovers.”
City Decay made its India debut with Nykaa at its current ‘Nykaaland’ magnificence competition and the model is now out there to buy on Nykaa’s multi-brand e-commerce retailer. The strategic partnership between Nykaa and L’Oréal to launch City Decay in India marks a important step within the rising relationship between the 2 companies.
“We’re thrilled to introduce City Decay to our Indian shoppers,” stated Nykaa Magnificence’s CEO and govt director Anchit Nayar. “A testomony to the power of the partnership between Nykaa and L’Oréal is mirrored in our continued concentrate on bringing the perfect world magnificence manufacturers to India, together with Kiehl’s, Lancôme, and now City Decay. City Decay has been a cult favorite amongst magnificence lovers for its revolutionary and high-quality merchandise. At Nykaa, we imagine that magnificence isn’t just pores and skin deep; it is about self-expression and empowerment and City Decay’s daring, artistic, and high-performance cosmetics align completely with our imaginative and prescient.”
Copyright © 2023 FashionNetwork.com All rights reserved.
