Ajio launches direct to buyer platform AjioGram for interactive commerce
On-line vogue enterprise Ajio has launched AjioGram as a direct to buyer content-driven, interactive e-commerce platform. AjioGram has launched from the Ajio purchasing app with a spread of completely obtainable labels.
The AjioGram interface – Ajio
“The rising new technology of buyers search greater than only a product from the model; they search a imaginative and prescient and a function,” mentioned Ajio’s CEO Vineeth Nair in a press launch. “Over the previous few years, the Indian D2C revolution has produced quite a few manufacturers which have aced modern and aware vogue. AjioGram will carry these manufacturers underneath one umbrella, serving to them scale and speed up their progress whereas leveraging AJIO’s seamless purchasing expertise. With this initiative, we intention to empower the following 100 vogue startups to emerge from India.”
AjioGram plans to onboard 200 unique Indian vogue and life-style labels by subsequent yr to bolster its providing. Manufacturers which at the moment are completely obtainable on AjioGram embody City Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Behavior, Cecil, Truser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Methodology, Crafts, and Glory amongst others.
“As a younger, content-driven startup, we haven’t listed on a market until now since we had no house to inform our story,” mentioned Creatures of Behavior’s co-founder Pallavi Desai. “We determined to accomplice with Ajio as a result of they provide the manufacturers a canvas to speak with clients by the content material they’re creating, serving to put the merchandise in context and making it simpler to attach and talk with clients.”
AjioGram is designed to disrupt the established order of on-line purchasing and its product classes span males’s and ladies’s attire, equipment, and footwear. Ajio will present end-to-end assist for manufacturers which retail on the platform to assist them to scale up their enterprise.
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