Wrangler opens first India flagship retailer in Bengaluru
Denim and informal put on model Wrangler has opened its first India flagship retailer in Bengaluru’s Indiranagar district. The 4,500 sq. foot retailer can also be the model’s largest within the nation up to now and options augmented actuality know-how.
Outdoors Wrangler’s new flagship retailer – Ace Turtle
“We’re excited to launch Wrangler’s first flagship retailer in Bengaluru,” mentioned Ace Turtle’s CEO Nitin Chhabra in a press launch. “It is going to permit us to interact with Wrangler’s shoppers who wish to create a method assertion and join with one of many most-loved attire manufacturers on the earth. With client behaviour altering in an ever-evolving retail panorama, we proceed to prioritise offering our iconic merchandise and an impactful model expertise to our rising base of younger, refined shoppers in India.”
The shop is designed to supply a personalized shopper expertise and an AR mural within the centre of the shop showcases Wrangler’s model historical past and ethos. The shop homes Wrangler’s full males’s and ladies’s put on and equipment collections in addition to its Wrangler x Smriti Mandhana collaborative line. Digital shelf labels, sensible becoming rooms, and digital screens are designed to supply a seamless omni-channel expertise whereas participating customers.
“At Ace Turtle, now we have been in a position to leverage our in depth omni-channel commerce experience and distinctive technology-driven working mannequin to scale Wrangler’s enterprise in India considerably,” mentioned Chhabra. “We intention to develop Wrangler’s retail footprint and attain throughout the nation and take the model to tens of millions of Indian shoppers through the web-store and the chain of offline retail shops being arrange throughout the nation.”
Ace Turtle entered into an settlement with Kontoor Manufacturers in 2021 to change into its long-term licensee for India and different South Asian markets. This enabled Ace Turtle to retail Wrangler items on to prospects in India and the enterprise additionally manages its advertising and native manufacturing within the nation.
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