VKC forays into unique model shops, opens first ‘My VKC’ retailer in Chennai
Footwear producer VKC Group has forayed into unique model shops and opened its first ‘My VKC’ retailer in Chennai’s Pink Hills. The enterprise plans to open My VKC shops throughout India to retail a wide array of sneakers.
The primary My VKC retailer in Chennai – VKC Group
“We’re extraordinarily happy to embark on a brand new journey with unique shops whereas strengthening our conventional distribution mannequin,” mentioned VKC Group’ director VKC Razak in a press launch. “This not solely amplifies VKC’s longstanding dedication to high quality but additionally indicators a dynamic shift in the direction of serving the various wants of the widespread Indian citizen.”
The launch of the primary My VKC retailer was accompanied by the launch of a brand new advertising and marketing marketing campaign with Bollywood actor Amitabh Bachchan. The ‘My VKC. My Retailer’ built-in marketing campaign highlights the model’s values and showcases the vast collection of its in-house manufacturers obtainable in-store.
The brand new Chennai outlet retails VKC Group footwear manufacturers together with VKC Delight, VKC Debon, GoodSpot, Eezy, Debongo, and Ja.Could.Ka in addition to Orthocare footwear. The shop is designed to deal with a variety of footwear types at reasonably priced costs.
VKC Group will broaden My VKC shops with a franchise mannequin. The enterprise will proceed to retail its footwear by means of multi-brand shops throughout India and can use its My VKC shops to bolster its presence in much less lined areas, in response to its press launch.
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