The Physique Store to increase to 50 extra Indian cities by 2025, concentrate on non-metro places
Magnificence and private care model The Physique Store plans to ascertain a brick-and-mortar retail presence in 50 extra Indian cities by 2025. The UK-based enterprise will concentrate on Tier 3 and 4 cities for its subsequent spherical of retail growth to faucet into the rising rural demand for branded magnificence merchandise.
Autumn merchandise by The Physique Store – The Physique Store- Fb
“We purpose to increase to 50 extra cities by 2025 specializing in Tier 3 and Tier 4 cities,” The Physique Store’s vp for South Asia Vishal Chaturvedi informed India Retailing in an interview. “Our strategic focus consists of increasing our presence in Tier 3 and Tier 4 cities with untapped potential. By opening not less than 30 activist workshop shops (to recycle magnificence product packaging) yearly and including extra markets by 2025, we purpose to be nearer to our shoppers, significantly in smaller cities and cities.”
The model additionally plans to realize 100% vegan certification from The Vegan Society for its merchandise by the tip of this calendar yr. The Physique Store plans on doubling its India enterprise, in accordance with Chaturvedi, and is seeing its socially acutely aware advertising and marketing campaigns resonate with customers who’re more and more seeking to purchase moral magnificence merchandise.
The Physique Store launched within the Indian market in 2006 and is managed within the nation by Delhi-based enterprise Quest Retail Non-public Restricted. The model counts over 200 shops in 75 Indian cities together with Chennai, New Delhi, Pune, and Mumbai, in accordance with The Physique Store’s India web site.
Entrepreneur and environmental activist Anita Roddick launched The Physique Store in Brighton, UK in 1976. The enterprise has expanded the world over with a franchise mannequin and is immediately current in over 72 nations and territories.
Copyright © 2023 FashionNetwork.com All rights reserved.
