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The Indian Storage Co launches streetwear model ‘TIGC Avenue’


The Indian Storage Firm, a direct-to-consumer (D2C) home of manufacturers has entered the road put on market with the launch of ‘TIGC Avenue’.

The Indian Storage Co launches streetwear model ‘TIGC Avenue’ – The Indian Storage Co

Beneath the TIGC Avenue label, the model will supply premium hoodies, graphic tees, trousers and funky denims at an inexpensive worth vary below Rs 999 ($12).

With this launch, the model goals to make inroads within the inexpensive road vogue market in India.

Commenting on the launch, Anant Tanted, founder CEO, The Indian Storage Firm in an announcement mentioned, “TIGC Avenue empowers people to confidently embrace the world of road vogue, making fashionable selections that cater to the calls for of Gen Z. Roughly 25 % of the Indian vogue market revolves round streetwear vogue, and this newest addition underscores TIGC’s dedication to innovation and concrete vogue.”

Pinky Roy, staff lead design at TIGC added, “I am thrilled to introduce our newest streetwear assortment, a vibrant mix of colours, patterns, and textures that seize the uncooked power and fearless spirit of the streets. This streetwear assortment affords the freshest traits for fashion-savvy Gen Z lovers. The way forward for road vogue is influenced by a mix of cultural, technological, and societal elements.”

Based in 2012 by Anant Tanted, The Indian Storage Firm is a bootstrapped direct-to-consumer agency working below the ‘Home of Manufacturers’ format.

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