Payal Khandwala opens flagship retailer in New Delhi
Luxurious womenswear model Payal Khandwala has opened a brand new flagship retailer in New Delhi. Situated in buying vacation spot Dhan Mill, the shop mixes its vibrant clothes with an artwork gallery-esque immersive expertise.
Inside Payal Khandwala’s new retailer in Delhi’s Dhan Mill – Payal Khandwala- Fb
“New Delhi has been and can all the time be an essential metropolis for us,” introduced the model in a press launch. “Our wait to search out the correct house, that match the imaginative and prescient for our flagship retailer, took years of scouting and visits. This lastly got here to an finish after we discovered our new house at The Dhan Mill in Chhatarpur. We wished to create an area that carries ahead the model’s distinct blueprint beforehand skilled in our previous and present shops. And in doing so, brings to Delhi the spirit of our Bombay [store].”
The shop mixes darkish colors with atmospheric lighting and sculptural installations. Clothes is displayed in black wood booth-like divisions and a minimalist type seating space invited buyers to chill out as they contemplate their purchases.
“Our New Delhi primarily based patrons at the moment are capable of work together with us in a tangible method, that is each integral to the model and essential for our purchasers to expertise first-hand,” mentioned the model in a press launch. “Our latest flagship is a quietly luxurious house with minimal particulars that invitations you to take pause. An area to find, to flee to, to linger and to buy.”
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