Amitabh Bachchan advert lands Flipkart in massive hassle with cell phone retailers; platform removes the video : Bollywood Information

Megastar Amitabh Bachchan’s newest commercial with the platform Flipkart has landed the latter in hassle with cell phone retailers. Of their newest Hindi commercial, which is a promotional marketing campaign for the upcoming festive season, the actor is speaking in regards to the particular cell phone offers which aren’t out there on the retail shops. The smartphone retailers are alleging that that is deceptive the consumers.

Amitabh Bachchan advert lands Flipkart in massive hassle with cell phone retailers; platform removes the video

The All India Cellular Retailers Affiliation (AIMRA), which represents 150,000 cellular retailers, wrote a protracted letter to the smartphone manufacturers to deal with the problem. “Our objective in addressing you is to precise our deep concern and disappointment relating to the latest wave of derogatory ads which have been proliferating throughout varied on-line platforms, social media, and print media. These ads have been influencing the shopping for behaviour of consumers via false and deceptive statements, such because the one promoted by Flipkart with the endorsement of the mega star, Mr. Amitabh Bachchan, stating, ‘yeh Dukan per nahin milne wala’ (This is not going to be present in shops),” AIMRA mentioned within the letter, as reported by Financial Instances.

The report additionally acknowledged that the Confederation of All India Merchants (CAIT), which represents 80 million retailers, has written a letter to Amitabh Bachchan condemning the commercial. “We’re extremely disheartened to witness your latest commercial for Flipkart, the place you claimed that offers and affords aren’t out there at shopkeepers, thereby deceptive and influencing prospects,” CAIT mentioned.

Each Flipkart and Amitabh Bachchan haven’t reacted to the marketing campaign backlash. As of now, Flipkart has made the video non-public on YouTube.

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